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ATTENTION IS THE MOST VALUABLE RESOURCE.
How you spend it, determines your life.
For businesses, earning it is an essential catalyst for success.
MADE ATTENTION DISCRETIONARY AND
THE WORLD SKIPPABLE.
TODAY'S MEDIA PLATFORMS ARE BOTH A BIG OPPORTUNITY AND THREAT TO NEW VENTURES.
FINDING UNDERPRICED ATTENTION MAGNIFIES THE VALUE OF YOUR OFFERING.
WE HELP VENTURES TO GROW WITH THE RIGHT MARKETING - ON BEHALF OF THEIR INVESTORS.
Andre Redelinghuys is the founder and principal of Attention Lab. His career has spanned creative industries in mostly marketing roles, including market research, brand strategy, design, advertising and digital content - as well as the marketing and production of feature films in Hollywood. Andre has overseen marketing campaigns all over the world, from grassroots, bootstrapped efforts to big budget global campaigns. He has spoken at some of the world's top universities and published numerous articles about the intersection of technology, marketing and culture.
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